Client: U.S. Army
The U.S. Army's website is a very bloated website with a lot more content than it really needs. At MRM, one of my major responsibilities was to fix up various sections of the site to make the content more digestible, organized, and increase our KPIs.
For this particular project, I was tasked with redesigning the structure and layouts of a section of the site that told the stories of various soldiers. The objective of the pages were to give users relatable soldier profiles so they can easily see how they could fit into the U.S. Army themselves.