Toadled

Giant Fox Studios / Playometry / K Bros

PROCESS

My first step in designing this game was to prototype out the core mechanics with placeholder art. I created a simple game in Unity 3D C# to really nail down the interaction and have a fun addictive core to the game. I then found an Illustrator to partner with on the project and worked with him to create all of the assets needed for the game. I created wireframes using Balsamiq for screens and drew concept sketches for characters. After implementing the new artwork and completing the coding of the game. I searched for a publisher and landed on having Playometry release the game on mobile. The game received great reviews but we weren't getting the visibility we had hoped for. I ported the game over to Steam and published it with K Bros instead, which resulted in a much bigger success. We then updated the mobile application after researching our analytics and again saw much better success with amount of downloads, monetization, and retention.

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OVERVIEW

As the Founder / Product Manager of Giant Fox Studios, I conceptualize many projects from the very beginning and end up being the programmer on a few of them as well. This is one game where I did everything except for the artwork.

Toadled is a Steam and mobile game about a toad that just wants to eat everything. It's a combination of Katamari and Alpaca Evolution. The game over 10 levels, 60 enemies, achievements, leaderboards, stats to upgrade, in app purchaes, incentivized reward ads, daily bonuses, and an unlockable comic book.

The game has very positive reviews on all platforms and has been doing better and better with each update.

LET'S PLAY REVIEW

The game was a hit with let's play reviewers. There are over 3 million total views for videos of people playing through the game on YouTube. Here's an example of someone playing through the game.